{"id":5400,"date":"2023-01-25T19:00:52","date_gmt":"2023-01-25T19:00:52","guid":{"rendered":"https:\/\/informatiacluj.ro\/peste-un-sfert-din-retailerii-online-anticipeaza-o-crestere-a-afacerilor-in-2023\/"},"modified":"2023-01-25T19:00:52","modified_gmt":"2023-01-25T19:00:52","slug":"peste-un-sfert-din-retailerii-online-anticipeaza-o-crestere-a-afacerilor-in-2023","status":"publish","type":"post","link":"https:\/\/informatiacluj.ro\/peste-un-sfert-din-retailerii-online-anticipeaza-o-crestere-a-afacerilor-in-2023\/","title":{"rendered":"Peste un sfert din retailerii online anticipeaz\u0103 o cre\u0219tere a afacerilor \u00een 2023"},"content":{"rendered":"
\n

Aproape jum\u0103tate din magazinele online locale (41%) prev\u0103d o \u00eembun\u0103t\u0103\u021bire a condi\u021biilor e-commerce \u00een 2023, c\u00e2t\u0103 vreme aproximativ 1 din 4 magazine (24%) se a\u0219teapt\u0103 la o posibil\u0103 deteriorare, arat\u0103 un studiu GLAMI.<\/strong><\/p>\n

\u00cen prezent, pe primul loc \u00een topul preocup\u0103rilor retailerilor online se afl\u0103 optimizarea proceselor de expediere \u0219i retur (94%).<\/p>\n

Pe list\u0103 preocup\u0103rilor se num\u0103r\u0103 \u0219i ad\u0103ugarea mai multor canale \u00een mixul de marketing (53%), \u00eembun\u0103t\u0103\u021birea strategiei lan\u021bului de aprovizionare (41%), adaptarea sortimenta\u021biei \u00een func\u021bie de cererile consumatorilor (41%).<\/p>\n

Ca s\u0103 ob\u021bin\u0103 profitabilitate \u0219i cre\u0219tere a afacerii, e-tailerii sunt preg\u0103ti\u021bi \u0219i de sacrificii: 29% vor face t\u0103ieri opera\u021bionale, iar 12% vor restructura echipele, elimina posturile nenecesare \u0219i introduce noi func\u021bii.<\/p>\n

To\u021bi retailerii online participan\u021bi la studiul GLAMI au pus infla\u021bia, cre\u0219terile de pre\u021buri la energie, chirii, materii prime pe primul loc \u00een topul provoc\u0103rilor din e-commerce \u00een 2022 (77%). <\/p>\n

Ca s\u0103 pre\u00eent\u00e2mpine sc\u0103deri semnificative, 71% dintre e-shop-uri au afirmat c\u0103 au crescut costurile pentru publicitate, iar 53% \u0219i-au asumat o marj\u0103 de profit mai mic\u0103 din cauza necesit\u0103\u021bii de a oferi reduceri mai mari. <\/p>\n

De asemenea, alte impedimente identificate sunt modificarea preferin\u021belor de cump\u0103rare ale clien\u021bilor (41%) \u0219i procesele de livrare \u0219i retur (35%).<\/p>\n

CITE\u0218TE \u0218I: Rom\u00e2nii au f\u0103cut cump\u0103r\u0103turi online de 1,3 milioane euro \u00een ziua de Cr\u0103ciun<\/a><\/h4>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Aproape jum\u0103tate din magazinele online locale (41%) prev\u0103d o \u00eembun\u0103t\u0103\u021bire a condi\u021biilor e-commerce \u00een 2023, c\u00e2t\u0103 vreme aproximativ 1 din 4 magazine (24%) se a\u0219teapt\u0103 la o posibil\u0103 deteriorare, arat\u0103 un studiu GLAMI. \u00cen prezent, pe primul loc \u00een topul preocup\u0103rilor retailerilor online se afl\u0103 optimizarea proceselor de expediere \u0219i retur (94%). Pe list\u0103 preocup\u0103rilor […]<\/p>\n","protected":false},"author":4,"featured_media":5401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[25],"tags":[30],"yoast_head":"\nPeste un sfert din retailerii online anticipeaz\u0103 o cre\u0219tere a afacerilor \u00een 2023 - InformatiaCluj.ro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/informatiacluj.ro\/peste-un-sfert-din-retailerii-online-anticipeaza-o-crestere-a-afacerilor-in-2023\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peste un sfert din retailerii online anticipeaz\u0103 o cre\u0219tere a afacerilor \u00een 2023 - InformatiaCluj.ro\" \/>\n<meta property=\"og:description\" content=\"Aproape jum\u0103tate din magazinele online locale (41%) prev\u0103d o \u00eembun\u0103t\u0103\u021bire a condi\u021biilor e-commerce \u00een 2023, c\u00e2t\u0103 vreme aproximativ 1 din 4 magazine (24%) se a\u0219teapt\u0103 la o posibil\u0103 deteriorare, arat\u0103 un studiu GLAMI. \u00cen prezent, pe primul loc \u00een topul preocup\u0103rilor retailerilor online se afl\u0103 optimizarea proceselor de expediere \u0219i retur (94%). Pe list\u0103 preocup\u0103rilor […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/informatiacluj.ro\/peste-un-sfert-din-retailerii-online-anticipeaza-o-crestere-a-afacerilor-in-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"InformatiaCluj.ro\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-25T19:00:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/informatiacluj.ro\/wp-content\/uploads\/2022\/12\/informatia_cluj_default-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MoneyBuzz.ro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"MoneyBuzz.ro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/informatiacluj.ro\/peste-un-sfert-din-retailerii-online-anticipeaza-o-crestere-a-afacerilor-in-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/informatiacluj.ro\/peste-un-sfert-din-retailerii-online-anticipeaza-o-crestere-a-afacerilor-in-2023\/\"},\"author\":{\"name\":\"MoneyBuzz.ro\",\"@id\":\"https:\/\/informatiacluj.ro\/#\/schema\/person\/9dda21cdcdf4ebab665a38d7cda114fb\"},\"headline\":\"Peste un sfert din retailerii online anticipeaz\u0103 o cre\u0219tere a afacerilor \u00een 2023\",\"datePublished\":\"2023-01-25T19:00:52+00:00\",\"dateModified\":\"2023-01-25T19:00:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/informatiacluj.ro\/peste-un-sfert-din-retailerii-online-anticipeaza-o-crestere-a-afacerilor-in-2023\/\"},\"wordCount\":248,\"publisher\":{\"@id\":\"https:\/\/informatiacluj.ro\/#organization\"},\"keywords\":[\"Businesscover.ro\"],\"articleSection\":[\"Tehnolgie\"],\"inLanguage\":\"ro-RO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/informatiacluj.ro\/peste-un-sfert-din-retailerii-online-anticipeaza-o-crestere-a-afacerilor-in-2023\/\",\"url\":\"https:\/\/informatiacluj.ro\/peste-un-sfert-din-retailerii-online-anticipeaza-o-crestere-a-afacerilor-in-2023\/\",\"name\":\"Peste un sfert din retailerii online anticipeaz\u0103 o cre\u0219tere a afacerilor \u00een 2023 - InformatiaCluj.ro\",\"isPartOf\":{\"@id\":\"https:\/\/informatiacluj.ro\/#website\"},\"datePublished\":\"2023-01-25T19:00:52+00:00\",\"dateModified\":\"2023-01-25T19:00:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/informatiacluj.ro\/peste-un-sfert-din-retailerii-online-anticipeaza-o-crestere-a-afacerilor-in-2023\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/informatiacluj.ro\/peste-un-sfert-din-retailerii-online-anticipeaza-o-crestere-a-afacerilor-in-2023\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/informatiacluj.ro\/peste-un-sfert-din-retailerii-online-anticipeaza-o-crestere-a-afacerilor-in-2023\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/informatiacluj.ro\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Peste un sfert din retailerii online anticipeaz\u0103 o cre\u0219tere a afacerilor \u00een 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/informatiacluj.ro\/#website\",\"url\":\"https:\/\/informatiacluj.ro\/\",\"name\":\"InformatiaCluj.ro\",\"description\":\"InformatiaCluj.ro este un site de stiri din Cluj-Napoca, Romania, care ofera actualizari despre evenimentele si noutatile din oras si din regiune.\",\"publisher\":{\"@id\":\"https:\/\/informatiacluj.ro\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/informatiacluj.ro\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/informatiacluj.ro\/#organization\",\"name\":\"InformatiaCluj.ro\",\"url\":\"https:\/\/informatiacluj.ro\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/informatiacluj.ro\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/informatiacluj.ro\/wp-content\/uploads\/2022\/12\/Informatia_Cluj.png\",\"contentUrl\":\"https:\/\/informatiacluj.ro\/wp-content\/uploads\/2022\/12\/Informatia_Cluj.png\",\"width\":1011,\"height\":179,\"caption\":\"InformatiaCluj.ro\"},\"image\":{\"@id\":\"https:\/\/informatiacluj.ro\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/informatiacluj.ro\/#\/schema\/person\/9dda21cdcdf4ebab665a38d7cda114fb\",\"name\":\"MoneyBuzz.ro\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/informatiacluj.ro\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/informatiacluj.ro\/wp-content\/uploads\/2022\/12\/Moneybuzz.png\",\"contentUrl\":\"https:\/\/informatiacluj.ro\/wp-content\/uploads\/2022\/12\/Moneybuzz.png\",\"caption\":\"MoneyBuzz.ro\"},\"sameAs\":[\"https:\/\/Moneybuzz.ro\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Peste un sfert din retailerii online anticipeaz\u0103 o cre\u0219tere a afacerilor \u00een 2023 - InformatiaCluj.ro","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/informatiacluj.ro\/peste-un-sfert-din-retailerii-online-anticipeaza-o-crestere-a-afacerilor-in-2023\/","og_locale":"ro_RO","og_type":"article","og_title":"Peste un sfert din retailerii online anticipeaz\u0103 o cre\u0219tere a afacerilor \u00een 2023 - InformatiaCluj.ro","og_description":"Aproape jum\u0103tate din magazinele online locale (41%) prev\u0103d o \u00eembun\u0103t\u0103\u021bire a condi\u021biilor e-commerce \u00een 2023, c\u00e2t\u0103 vreme aproximativ 1 din 4 magazine (24%) se a\u0219teapt\u0103 la o posibil\u0103 deteriorare, arat\u0103 un studiu GLAMI. \u00cen prezent, pe primul loc \u00een topul preocup\u0103rilor retailerilor online se afl\u0103 optimizarea proceselor de expediere \u0219i retur (94%). Pe list\u0103 preocup\u0103rilor […]","og_url":"https:\/\/informatiacluj.ro\/peste-un-sfert-din-retailerii-online-anticipeaza-o-crestere-a-afacerilor-in-2023\/","og_site_name":"InformatiaCluj.ro","article_published_time":"2023-01-25T19:00:52+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/informatiacluj.ro\/wp-content\/uploads\/2022\/12\/informatia_cluj_default-1.jpg","type":"image\/jpeg"}],"author":"MoneyBuzz.ro","twitter_card":"summary_large_image","twitter_misc":{"Scris de":"MoneyBuzz.ro","Timp estimat pentru citire":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/informatiacluj.ro\/peste-un-sfert-din-retailerii-online-anticipeaza-o-crestere-a-afacerilor-in-2023\/#article","isPartOf":{"@id":"https:\/\/informatiacluj.ro\/peste-un-sfert-din-retailerii-online-anticipeaza-o-crestere-a-afacerilor-in-2023\/"},"author":{"name":"MoneyBuzz.ro","@id":"https:\/\/informatiacluj.ro\/#\/schema\/person\/9dda21cdcdf4ebab665a38d7cda114fb"},"headline":"Peste un sfert din retailerii online anticipeaz\u0103 o cre\u0219tere a afacerilor \u00een 2023","datePublished":"2023-01-25T19:00:52+00:00","dateModified":"2023-01-25T19:00:52+00:00","mainEntityOfPage":{"@id":"https:\/\/informatiacluj.ro\/peste-un-sfert-din-retailerii-online-anticipeaza-o-crestere-a-afacerilor-in-2023\/"},"wordCount":248,"publisher":{"@id":"https:\/\/informatiacluj.ro\/#organization"},"keywords":["Businesscover.ro"],"articleSection":["Tehnolgie"],"inLanguage":"ro-RO"},{"@type":"WebPage","@id":"https:\/\/informatiacluj.ro\/peste-un-sfert-din-retailerii-online-anticipeaza-o-crestere-a-afacerilor-in-2023\/","url":"https:\/\/informatiacluj.ro\/peste-un-sfert-din-retailerii-online-anticipeaza-o-crestere-a-afacerilor-in-2023\/","name":"Peste un sfert din retailerii online anticipeaz\u0103 o cre\u0219tere a afacerilor \u00een 2023 - InformatiaCluj.ro","isPartOf":{"@id":"https:\/\/informatiacluj.ro\/#website"},"datePublished":"2023-01-25T19:00:52+00:00","dateModified":"2023-01-25T19:00:52+00:00","breadcrumb":{"@id":"https:\/\/informatiacluj.ro\/peste-un-sfert-din-retailerii-online-anticipeaza-o-crestere-a-afacerilor-in-2023\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/informatiacluj.ro\/peste-un-sfert-din-retailerii-online-anticipeaza-o-crestere-a-afacerilor-in-2023\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/informatiacluj.ro\/peste-un-sfert-din-retailerii-online-anticipeaza-o-crestere-a-afacerilor-in-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/informatiacluj.ro\/"},{"@type":"ListItem","position":2,"name":"Peste un sfert din retailerii online anticipeaz\u0103 o cre\u0219tere a afacerilor \u00een 2023"}]},{"@type":"WebSite","@id":"https:\/\/informatiacluj.ro\/#website","url":"https:\/\/informatiacluj.ro\/","name":"InformatiaCluj.ro","description":"InformatiaCluj.ro este un site de stiri din Cluj-Napoca, Romania, care ofera actualizari despre evenimentele si noutatile din oras si din regiune.","publisher":{"@id":"https:\/\/informatiacluj.ro\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/informatiacluj.ro\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/informatiacluj.ro\/#organization","name":"InformatiaCluj.ro","url":"https:\/\/informatiacluj.ro\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/informatiacluj.ro\/#\/schema\/logo\/image\/","url":"https:\/\/informatiacluj.ro\/wp-content\/uploads\/2022\/12\/Informatia_Cluj.png","contentUrl":"https:\/\/informatiacluj.ro\/wp-content\/uploads\/2022\/12\/Informatia_Cluj.png","width":1011,"height":179,"caption":"InformatiaCluj.ro"},"image":{"@id":"https:\/\/informatiacluj.ro\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/informatiacluj.ro\/#\/schema\/person\/9dda21cdcdf4ebab665a38d7cda114fb","name":"MoneyBuzz.ro","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/informatiacluj.ro\/#\/schema\/person\/image\/","url":"https:\/\/informatiacluj.ro\/wp-content\/uploads\/2022\/12\/Moneybuzz.png","contentUrl":"https:\/\/informatiacluj.ro\/wp-content\/uploads\/2022\/12\/Moneybuzz.png","caption":"MoneyBuzz.ro"},"sameAs":["https:\/\/Moneybuzz.ro"]}]}},"_links":{"self":[{"href":"https:\/\/informatiacluj.ro\/wp-json\/wp\/v2\/posts\/5400"}],"collection":[{"href":"https:\/\/informatiacluj.ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/informatiacluj.ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/informatiacluj.ro\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/informatiacluj.ro\/wp-json\/wp\/v2\/comments?post=5400"}],"version-history":[{"count":0,"href":"https:\/\/informatiacluj.ro\/wp-json\/wp\/v2\/posts\/5400\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/informatiacluj.ro\/wp-json\/wp\/v2\/media\/5401"}],"wp:attachment":[{"href":"https:\/\/informatiacluj.ro\/wp-json\/wp\/v2\/media?parent=5400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/informatiacluj.ro\/wp-json\/wp\/v2\/categories?post=5400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/informatiacluj.ro\/wp-json\/wp\/v2\/tags?post=5400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}