{"id":10803,"date":"2023-05-15T11:01:27","date_gmt":"2023-05-15T11:01:27","guid":{"rendered":"https:\/\/informatiacluj.ro\/cum-i-a-convins-zelenski-pe-luke-skywalker-si-bear-grylls-sa-lupte-contra-rusiei-rolul-lui-shevchenko\/"},"modified":"2023-05-15T11:01:27","modified_gmt":"2023-05-15T11:01:27","slug":"cum-i-a-convins-zelenski-pe-luke-skywalker-si-bear-grylls-sa-lupte-contra-rusiei-rolul-lui-shevchenko","status":"publish","type":"post","link":"https:\/\/informatiacluj.ro\/cum-i-a-convins-zelenski-pe-luke-skywalker-si-bear-grylls-sa-lupte-contra-rusiei-rolul-lui-shevchenko\/","title":{"rendered":"Cum i-a convins Zelenski pe Luke Skywalker \u0219i Bear Grylls s\u0103 lupte contra Rusiei. Rolul lui Shevchenko"},"content":{"rendered":"

Pre\u0219edintele ucrainean \u0219i legenda fotbalului Andriy Shevchenko au c\u0103zut unul \u00een bra\u021bele celuilalt, incapabili s\u0103 g\u0103seasc\u0103 cuvinte pentru situa\u021bia lor. Am\u00e2ndoi \u0219tiau c\u0103 au fost prin\u0219i \u00eentr-o lupt\u0103 care le va defini via\u021ba. Shevchenko, unul dintre cei mai mari sportivi ai Ucrainei din toate timpurile, a fost \u00een luna mai a anului trecut \u00een biroul pre\u0219edintelui Ucrainean pentru a deveni primul ambasador al platformei de str\u00e2ngere de fonduri a lui Zelenski, United24.Shevchenko a fost primul. Au urmat Luke Skywalker, aventurierul britanic Bear Grylls \u0219i superstarul tenisului Elina Svitolina. Este povestea modului \u00een care conducerea Ucrainei a folosit celebrit\u0103\u021bi pentru a lupta \u00eempotriva invaziei brutale a Rusiei.Prima minune
\nMilionarul ministru al digitaaliz\u0103rii al Ucrainei, Mihailo Fedorov, a ajutat la punerea \u00een practic\u0103 a ini\u021biativei de c\u0103tre Zelenski. A abordat un fost redactor al revistei Yaroslava Gres, \u00een primele zile ale r\u0103zboiului, cu o idee. Kievul ar trebui s\u0103 creeze prima platform\u0103 guvernamental\u0103 de str\u00e2ngere de fonduri din lume. A numit-o United24, un nume dat de pre\u0219edinte, \u0219i avea un plan deosebit de \u00eendr\u0103zne\u021b: une\u0219te \u201e\u00eentreaga lume civilizat\u0103\u201d \u00een spatele Ucrainei, a spus Zelenski.United24 a c\u0103utat, de asemenea, s\u0103 sporeasc\u0103 dona\u021biile c\u0103tre Ucraina \u0219i s\u0103 se asigure c\u0103 banii sunt distribui\u021bi eficient \u0219i transparent. La \u00eenceput, a fost \u201eo mare provocare\u201d, a spus Fedorov pentru Politico, \u00eentr-un interviu. \u00cen timp ce sprijinul lui Zelenski a dat seriozitate \u0219i vizibilitate proiectului, sosul secret al United24 se afl\u0103 \u00een alt\u0103 parte: Gres \u0219i plutonul ei de profesioni\u0219ti tineri \u0219i inovatori.Gres, c\u00e2ndva cel mai t\u00e2n\u0103r editor al revistei Hello! Magazine din ucraina, nu avea experien\u021b\u0103 \u00een str\u00e2ngerea de fonduri pe scar\u0103 larg\u0103 c\u00e2nd a fost selectat\u0103 s\u0103 conduc\u0103 ini\u021biativa dar spune c\u0103 a fost o provocare pentru ea. La scurt timp dup\u0103 ce Fedorov a abordat-o, a fost organizat\u0103 o \u00eent\u00e2lnire pe Zoom cu Zelenski. C\u00e2mpul de lupt\u0103 informa\u021bionalDin prima zi, United24 s-a aruncat \u00een lupt\u0103 cu o intensitate unic\u0103, lucr\u00e2nd non-stop. \u201e\u00centr-un an mi-am luat o zi \u0219i jum\u0103tate liber\u0103\u201d, a spus Gres, ad\u0103ug\u00e2nd c\u0103 \u00eentreaga echip\u0103, care a crescut de la cinci la 12 oameni, \u0219i are sarcina s\u0103 aduc\u0103 zeci de milioane de dolari, lucreaz\u0103 frecvent aproape non-stop.Orele lungi au meritat, totu\u0219i, datorit\u0103 num\u0103rului mare de vedete la nivel mondial care s-au \u00eenscris pentru a ajuta cauza Ucrainei \u00een spa\u021biul de lupt\u0103 informa\u021bional\u0103. Lui Shevcenko i s-a al\u0103turat o armat\u0103 de celebrit\u0103\u021bi care nu numai c\u0103 au transmis mesaje puternice de sus\u021binere \u2013 precum actorul Julia Roberts \u0219i regizorii de la Hollywood Martin Scorsese \u0219i Wes Anderson \u2013 ci \u0219i al\u021bii care s-au angajat \u00een roluri de ambasador, cum ar fi actorul Luke Skywalker, Mark Hamill sau aventurierul Bear Grylls.Conducerea Ucrainei a fost \u00eenc\u00e2ntat\u0103 de succesul programului. Platforma este condus\u0103 de unii dintre \u201ecei mai buni profesioni\u0219ti creativi din \u021bara noastr\u0103\u201d, potrivit lui Fedorov, care a mai spus c\u0103, pentru a \u00eempiedica sc\u0103derea aten\u021biei globale, trebuie s\u0103 dezvolte \u00een mod constant noi proiecte \u0219i campanii creative. \u201eTotul este interconectat\u201d, spune Fedorov. F\u0103c\u00e2nd ca cet\u0103\u021benii s\u0103i s\u0103 devin\u0103 parte a coali\u021biei ucrainene de voin\u021b\u0103, a ad\u0103ugat el.Exper\u021bii au fost, de asemenea, uimi\u021bi de succesul extern al Ucrainei, \u00een timp ce aceasta se confrunt\u0103 cu invazia rus\u0103. Sunt \u201eat\u00e2t de buni \u0219i at\u00e2t de rapizi\u201d, a spus cercet\u0103torul suedez Ivar Ekman, care a fost recent coautor al unui raport despre comunica\u021biile strategice ale Ucrainei. Aceasta provine, \u00een opinia lui, din hot\u0103r\u00e2rea comun\u0103 a societ\u0103\u021bii de a lupta \u00eempotriva amenin\u021b\u0103rii ruse prin toate mijloacele posibile.C\u00e2nd Rusia a lansat invazia pe scar\u0103 larg\u0103 asupra Ucrainei, pe 24 februarie anul trecut, a amenin\u021bat c\u0103 va distruge Kievul \u00een c\u00e2teva zile. Dar dup\u0103 mai bine de un an, capitala este \u00eenc\u0103 \u00een m\u00e2inile Ucrainei, de\u0219i atacurile ruse\u0219ti \u0219i bombardamentele puternice au transformat unele ora\u0219e ucrainene \u00een ruine \u0219i au l\u0103sat \u00een urm\u0103 mii de mor\u021bi. Nicio parte nu a f\u0103cut progrese remarcabile \u00een ultimele luni, nu se \u00eentrevede un final, deoarece luptele continu\u0103 f\u0103r\u0103 \u00eencetare pe flancul de sud-est al Ucrainei.DisperareaUnited24 este exemplul perfect al modului \u00een care func\u021bioneaz\u0103 comunicarea strategic\u0103 a \u021b\u0103rii, a spus Ekman, adapt\u00e2ndu-se la cultura online \u0219i lucr\u00e2nd pentru a declan\u0219a r\u0103spunsuri folosind umorul \u0219i emo\u021bia. Dar nu tot timpul lucrurile au mers bine pentru United24. O prim\u0103 pledoarie disperat\u0103 pentru dona\u021bii \u00een bani, dup\u0103 ce Kievul a fost bombardat \u00een octombrie anul trecut, nu a avut prea mare succes.Gres a spus c\u0103 a fost o lec\u021bie c\u0103 cer\u0219itul nu a fost strategia optim\u0103 pentru United24. Nu vom pleda pentru bani, a spus Gres, dar United24 vrea ca oamenii s\u0103 cread\u0103 c\u0103 fac parte din \u201emarea victorie ucrainean\u0103\u201d. Atragerea celebrit\u0103\u021bilor din c\u00e2t mai multe \u021b\u0103ri \u0219i medii diferite este o parte cheie a mesajului. \u201eEste o inspira\u021bie pentru toat\u0103 lumea\u201d, a declarat Hamill, legenda Star Wars, care a devenit un sus\u021bin\u0103tor activ al platformei, \u00eentr-un interviu anterior pentru Politico. El a ad\u0103ugat c\u0103 \u201e\u00eei iubesc pe ace\u0219ti oameni, to\u021bi sunt at\u00e2t de buni\u201d.\u00cen fiecare zi, United24 vine cu noi idei de str\u00e2ngere de fonduri, cum ar fi v\u00e2nzarea de afi\u0219e Star Wars semnate de Hamill sau br\u0103\u021b\u0103ri din o\u021bel fabricate la uzina Azovstal din Mariupol, care a fost bombardat luni de zile de trupele ruse. Cel mai recent a fost lansarea unui videoclip filmat \u00een Ucraina \u00een cooperare cu United24. Aceste eforturi au adus peste 325 de milioane de euro \u00eentr-un an \u2013 iar United24 nu se opre\u0219te aici. Mark Hamill se \u00eent\u00e2lne\u0219te cu solda\u021bi ucraineni.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pre\u0219edintele ucrainean \u0219i legenda fotbalului Andriy Shevchenko au c\u0103zut unul \u00een bra\u021bele celuilalt, incapabili s\u0103 g\u0103seasc\u0103 cuvinte pentru situa\u021bia lor. Am\u00e2ndoi \u0219tiau c\u0103 au fost prin\u0219i \u00eentr-o lupt\u0103 care le va defini via\u021ba. Shevchenko, unul dintre cei mai mari sportivi ai Ucrainei din toate timpurile, a fost \u00een luna mai a anului trecut \u00een biroul […]<\/p>\n","protected":false},"author":1,"featured_media":10804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[51],"tags":[30],"yoast_head":"\nCum i-a convins Zelenski pe Luke Skywalker \u0219i Bear Grylls s\u0103 lupte contra Rusiei. Rolul lui Shevchenko - InformatiaCluj.ro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/informatiacluj.ro\/cum-i-a-convins-zelenski-pe-luke-skywalker-si-bear-grylls-sa-lupte-contra-rusiei-rolul-lui-shevchenko\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum i-a convins Zelenski pe Luke Skywalker \u0219i Bear Grylls s\u0103 lupte contra Rusiei. Rolul lui Shevchenko - InformatiaCluj.ro\" \/>\n<meta property=\"og:description\" content=\"Pre\u0219edintele ucrainean \u0219i legenda fotbalului Andriy Shevchenko au c\u0103zut unul \u00een bra\u021bele celuilalt, incapabili s\u0103 g\u0103seasc\u0103 cuvinte pentru situa\u021bia lor. Am\u00e2ndoi \u0219tiau c\u0103 au fost prin\u0219i \u00eentr-o lupt\u0103 care le va defini via\u021ba. 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